INTERNET & REGISTRATION TERMS
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Interstitial
Advertising creative placed in-between the origin website and the destination website, either physically or in time. Also called a pop-up window. The interstitial is analogous to the advertising inserts in the Sunday paper that usually go straight to the trash. Newer concepts called superstitials or metastitials attempt to be more acceptable to consumers by being less intrusive, subtle and more interesting with the use of rich media components such as video.
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